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The WebMaster E "Erik"

Quick Accolades

Dual Major in Marketing and Management From Kutztown University, Collegiate NCAA Division I-II Wrestler, Collegiate Division I-A USA Rugby MARFU candidate,  Honorable Discharge - ARMY Automated Logistics Specialist and Motor Pool Mechanic, Division I-II Empire RFU Mens Club Rugby Member, NASCAR Division II Dirt Modified Sportsman Racer,  NYC Based Global Communications Executive, Website Designer, Graphic Artist, Videographer, Photographer, and Entrepreneur.


After contemplating for months on a name I simply came up with something straightforward.  It me (E) and I'm a webmaster.  Nothing fancy, nothing in Latin that means all knowing, no smoke and mirrors but something that is what you see is what you get (WYSIWYG).
And so here is what you get. 
The first computer I ever had was the Adam Computer, adam computer
a step up from a standard word processor in 1983.  I started on a program called Smart Logo (A demo Video of Smart Logo From Youtube), taking this turtle on the screen and making it move around the screen to create images and motion graphics.  

In school, we had the commodore 64 and ran commands in basic such as line 10 go to 20, run, and watch the screen scroll endlessly in a loop, till stopped.  

At the same time, the Apple Macintosh was out and only available in art class, and only one person could have access at a time. I remember signing up for special events just so I could get into the art room to use it. 

From there I know there was daily use of the Adam Computer that shared time with the ColecoVision and the Atari 2600.  I can spare the evolution of video gaming for a separate post that like minds can geek out to. 
gateway2000
Fast forward to my first real PC, the Gateway 2000, I had it out of the box for about 30 minutes and I was already on the phone with tech support as I had screwed something up trying to get the machine to play a game.  

Back in that day, you had to tweak a number of settings to get specific games to play properly.  I recall having to send it back at some point, I was excited to get it back with a clean operating system and apply what I had learned.   Looking back reinstalling the operating system was probably the fix.
 I had always enjoyed gaming on PCs even when Sega Genesis and Nintendo Entertainment System came out, I still had my share of PC games.  I had always been a bit behind on the console games, most of the time I played them at my friend's house.  

I remember sleepovers as a kid when everyone would be sleeping I would still be up playing Ghosts and Goblins or Mike Tysons Punch Out.  If you're liking any of this, this is the part where I recommend that best book for memory lane, Ready Player One, or a glimpse into this world. 
Let's start to get after it.
When the first signs of the Internet started to show up with an online service called Prodigy.
prodigyI remember the day I heard about it from a letter I got while I was in the Army, I had some sort of feeling about it that I knew when I got home I would be all over it, and all over it I was.
Connections at 9600 modem (2400 baud) (V.32) didn't offer much but I felt connected to a world of the unknown.  This all leads to double speed upgrades at 14.4k then onto the upgrade to 56k, and on and on.  

Fast forward a bit to MIRC Chat and AOL, MIRC chat was the first "chat" type service I ever used,  I remember downloading 24 files that took 6 hours to get for one song.
AOL came in the mail or pretty much anywhere in the form of "free trial" disks.  I can still hear the sign on and from here on in I was pretty much an internet junkie.  

Enter Netscape Navigator.
Netscape Navigator was the first real browser that I could use the term "browser" with. 
Its where I first learned HTML code by simply looking at the source code.  Website design in this day was made easy by programs such as Front Page and Dreamweaver (I knew as Macrmedia) the first of the WYSIWYG editors.  I still use Dreamweaver today pretty much as a CSS editor and throughout time Dreamweaver has progressed my programming of PHP, HTML, CSS, and JavaScript.  
During the same period, I became interested in other Adobe Products such as Flash, Photoshop, and Illustrator.  I can remember back to Photoshop Version 3.0, most of this time period was in college at Kutztown University where I needed to enlist in the Army to afford to attend (GI Bill) and entered into the Army after one semester of college.  I was only part-time after basic training and was able to attend college and have some of it paid for by the Army while I worked one weekend a month for them and two days a week at a shipping company (Pit-Ohio), working on the docks loading freight, all to pay for college.   
I somehow also managed to wrestle and play rugby in college.  I, at one point, would leave wrestling practice and go directly to rugby practice in the same day.   In the end I would graduate with a dual major in Marketing and Management and not too far after college I would be honorably discharged from the Army as a specialist (E-4) in automated logistics, or basically the computer guy, in the rear with the gear.  
Enter corporate America. I had been applying all over the place for finance jobs in Philadelphia, PA. I had one lined up but the commute was going to be about 2 hours per day and didn't end up working out. I remember my last interview before I had enough of it. I interviewed at an insurance company and about 75% of the interview was how comfortable I was selling to friends an family, I almost took the job but right before I accepted I said, nope I can not do this. 
 I said enough is enough and I opened a newspaper went to the job page and looked for computer jobs, and found one for tech support. I applied at NuNet in Bethlehem, PA and got a quick interview. To my surprise, I learned in the interview they were looking for another sales guy and they said: "you have a college degree, you mine as well use it". Finding out how much more it paid, I said yes. 
  
(work in progress check back soon for rest of about section)
Other Interests

erik renninger rugby playerRugby Playererik renninger father of twoFather of Twoerik renninger race car driverRace Car Driver
The WebMaster E "Erik"

Quick Accolades

Dual Major in Marketing and Management From Kutztown University, Collegiate NCAA Division I-II Wrestler, Collegiate Division I-A USA Rugby MARFU candidate,  Honorable Discharge - ARMY Automated Logistics Specialist and Motor Pool Mechanic, Division I-II Empire RFU Mens Club Rugby Member, NASCAR Division II Dirt Modified Sportsman Racer,  NYC Based Global Communications Executive, Website Designer, Graphic Artist, Videographer, Photographer, and Entrepreneur.


After contemplating for months on a name I simply came up with something straightforward.  It me (E) and I'm a webmaster.  Nothing fancy, nothing in Latin that means all knowing, no smoke and mirrors but something that is what you see is what you get (WYSIWYG).
And so here is what you get. 
The first computer I ever had was the Adam Computer, adam computer
a step up from a standard word processor in 1983.  I started on a program called Smart Logo (A demo Video of Smart Logo From Youtube), taking this turtle on the screen and making it move around the screen to create images and motion graphics.  

In school, we had the commodore 64 and ran commands in basic such as line 10 go to 20, run, and watch the screen scroll endlessly in a loop, till stopped.  

At the same time, the Apple Macintosh was out and only available in art class, and only one person could have access at a time. I remember signing up for special events just so I could get into the art room to use it. 

From there I know there was daily use of the Adam Computer that shared time with the ColecoVision and the Atari 2600.  I can spare the evolution of video gaming for a separate post that like minds can geek out to. 
gateway2000
Fast forward to my first real PC, the Gateway 2000, I had it out of the box for about 30 minutes and I was already on the phone with tech support as I had screwed something up trying to get the machine to play a game.  

Back in that day, you had to tweak a number of settings to get specific games to play properly.  I recall having to send it back at some point, I was excited to get it back with a clean operating system and apply what I had learned.   Looking back reinstalling the operating system was probably the fix.
 I had always enjoyed gaming on PCs even when Sega Genesis and Nintendo Entertainment System came out, I still had my share of PC games.  I had always been a bit behind on the console games, most of the time I played them at my friend's house.  

I remember sleepovers as a kid when everyone would be sleeping I would still be up playing Ghosts and Goblins or Mike Tysons Punch Out.  If you're liking any of this, this is the part where I recommend that best book for memory lane, Ready Player One, or a glimpse into this world. 
Let's start to get after it.
When the first signs of the Internet started to show up with an online service called Prodigy.
prodigyI remember the day I heard about it from a letter I got while I was in the Army, I had some sort of feeling about it that I knew when I got home I would be all over it, and all over it I was.
Connections at 9600 modem (2400 baud) (V.32) didn't offer much but I felt connected to a world of the unknown.  This all leads to double speed upgrades at 14.4k then onto the upgrade to 56k, and on and on.  

Fast forward a bit to MIRC Chat and AOL, MIRC chat was the first "chat" type service I ever used,  I remember downloading 24 files that took 6 hours to get for one song.
AOL came in the mail or pretty much anywhere in the form of "free trial" disks.  I can still hear the sign on and from here on in I was pretty much an internet junkie.  

Enter Netscape Navigator.
Netscape Navigator was the first real browser that I could use the term "browser" with. 
Its where I first learned HTML code by simply looking at the source code.  Website design in this day was made easy by programs such as Front Page and Dreamweaver (I knew as Macrmedia) the first of the WYSIWYG editors.  I still use Dreamweaver today pretty much as a CSS editor and throughout time Dreamweaver has progressed my programming of PHP, HTML, CSS, and JavaScript.  
During the same period, I became interested in other Adobe Products such as Flash, Photoshop, and Illustrator.  I can remember back to Photoshop Version 3.0, most of this time period was in college at Kutztown University where I needed to enlist in the Army to afford to attend (GI Bill) and entered into the Army after one semester of college.  I was only part-time after basic training and was able to attend college and have some of it paid for by the Army while I worked one weekend a month for them and two days a week at a shipping company (Pit-Ohio), working on the docks loading freight, all to pay for college.   
I somehow also managed to wrestle and play rugby in college.  I, at one point, would leave wrestling practice and go directly to rugby practice in the same day.   In the end I would graduate with a dual major in Marketing and Management and not too far after college I would be honorably discharged from the Army as a specialist (E-4) in automated logistics, or basically the computer guy, in the rear with the gear.  
Enter corporate America. I had been applying all over the place for finance jobs in Philadelphia, PA. I had one lined up but the commute was going to be about 2 hours per day and didn't end up working out. I remember my last interview before I had enough of it. I interviewed at an insurance company and about 75% of the interview was how comfortable I was selling to friends an family, I almost took the job but right before I accepted I said, nope I can not do this. 
 I said enough is enough and I opened a newspaper went to the job page and looked for computer jobs, and found one for tech support. I applied at NuNet in Bethlehem, PA and got a quick interview. To my surprise, I learned in the interview they were looking for another sales guy and they said: "you have a college degree, you mine as well use it". Finding out how much more it paid, I said yes. 
  
(work in progress check back soon for rest of about section)
Other Interests

erik renninger rugby playerRugby Playererik renninger father of twoFather of Twoerik renninger race car driverRace Car Driver


Influences

JOE ROGAN

Joe Rogan


Be the Hero in your Movie!

SAVAGE

PETER MCKINNON

peter mckinnon


Buuwwutzzzuuppp......Coffee

THE MAN

AARON DRAPLIN

aaron draplin illustrator


I dont know, just get weird, but dont forget where you started.

JUST JUNKIN

JIM ROHN

Jim Rhone


Each person entering our world brings either a contribution or destruction

MENTOR

The Webmaster E

Event Coverage

Onsite coverage for your event, when you need a personal touch to your day The WebMaster E delivers candid coverage.  

When you choose The WebMaster E for your event you will have a full day of coverage that will integrate to your online and social media. 

Event coverage is an essential part of the full management service that provides a hassle free website.  

 


ON STAGE COVERAGE

A nice addition to your online presence is to capture footage of your event, competition, or race. 

 
 
 
 

 

ONSITE AND READY TO GO!

The WebMaster E can be onsite and get your event out to the internet and social media.   From onsite photos and video to in person interviews and behind the scene footage The WebMaster E delivers.

 

 

 

TRADE SHOW COVERAGE

Invest a little extra the next time you have a trade show setup and have The WebMaster E on site to capture the day for more footage to continue the show far after the event is over. 

 

Event Coverage

The WebMaster E can be onsite and get your event out to the internet and social media.   From onsite photos and video to in person interviews and behind the scene footage The WebMaster E delivers.

Managed Social Media

Managed social media marketing services for a professional company to manage your social media or help in providing content for your social platforms. The WebMaster E offers a Full Service social media management service that keeps your content consistent, current, engaging, and original while promoting and growing your business. 

Current and potential customers are able to keep up to date on your latest information. Marketing on your social media outlets is a must in today's digital age. Our platform and services allow for a single point of contact for all of your social media outlets to be managed in one spot.



Depending on your target audience our campaigns may extent from not only Instagram, Facebook, and Youtube but also to LinkedIn, Pinterest and other industry specific sites.  For example for a home builder Houzz would be a great example of a platform that could be taken advantage of. 

Onsite photography to capture your unique style and image is part of our packages that help create and promote original content and add a level of authenticity to your social media image. 

 

Managed Social Media 

Components of managed social media

Managed Social Media has a purpose for every single social post and a further meaning behind it, and posting shortcuts such as pay for clicks, likes, bots, or the latest get 100K subscriber trend is a short term illusion. 

If you are looking for longterm lasting results allow The WebMaster E to fully manage your online identity from Instagram, Facebook, Youtube, and Twitter to your Linked In and other professional online identities.  There are no shortcuts to building a solid loyal, online community. 

Social Media Agency Services

  • Photography 
  • Videography
  • Graphic Design
  • Interviews
  • Copywriting 
  • Mailing List Management 
  • Marketing Outreach Campaigns 
  • Campaign Management 

Management Tools for Social Media 

  • Content Statistics
  • Engagement Tools
  • Screen capture and monitoring of visitors
  • Analytics
  • Executive Dashboards

Managed Social Media FAQ

  • Where does social media content come from?

  • How often should you post on social media?

  • Why am I not getting engagement?

  • How do I know if our social media strategy is working? 

  • What is the pricing for social media management services?

All these questions about Social Media Management can be answered by The WebMaster E professional managagementg of  social media services. 

Managed Social Media Posting Schedule 

Creating a Social Media Posting Schedule, Purpose, and Intention

Managed Social Media purposeful posts with Managed Social Media 

This provides a diverse and encompassing perspective on your social media presence.  A specific program will be designed around what each scheduled post should accomplish, target, and convert to. 

We do utilize a number of social media management tools that business owners, organizations, and our customers could easily access and utilize as needed. 

Managed Twitter, Instagram, Facebook, and Google My Business 

The Social Media sites that all need to be managed together. 

Taking advantage of top social platforms is a given for any social media campaign, however sites such as Pinterest, Yelp, LinkedIn, and Tic Toc may prove to be valuable in our overall social media strategy.  

Working with a Social Media Management Agency.  

Working with and agency such as the The WebMaster E. 

When you choose to work with The Webmaster E for your Social Media Management Services you will be turned on to a suite of tools, capabilities, reporting, and benchmarking to ensure results are tracked and proven with your social media campaign. 
 
Get started today and schedule your first session where we can review the initial stages and the first step toward a full-scale Social Presence Audit. 

Managed Social Media for your Business 

Media Managed on a Daily basis for all your social needs. 

 

The Webmaster E
Search Engine Optimization

Implement a strategy by The WebMaster E to audit your current SEO and build a benchmark to improve on. 

When you choose The WebMaster E SEO Services you receive a fully managed solution with an allocation of allotted time on a monthly basis.

Search Engine Optimization is an essential part of the full management service that provides a hassle free website.  

 

Search Engine Optimization

 
Also know as SEO, is a long term strategy for your website to develop a strong online presences, not only from search engine results but across social and relevant online media platforms.  There are numerous strategies for SEO, many are custom to each site and each targeted outcome.  At a minimum your website needs to be structured properly to communicate with search engines and provided the titles, tags, and descriptions of each page that should be listed, or indexed, on search engines.   
 

Optimized Website Structure

SEO website structure rankingWebsite Design Structure for SEO
Once your site is properly structured there are additional aspects to consider when choosing how the titles, tags, and descriptions are worded.  With Google being a primary search engine choice their algorithm is constantly studied by the SEO industry to find and understand factors that help with ranking on Google.
 
A number of Google's tools are used for most sites including Google Analytics, Google Search Console, and Google Adwords.  Each has its own use throughout the SEO strategy life cycle in addition to similar tools from Microsoft for Bing and other SEO software options.  Most of these tools report information on traffic sources and behavior in addition to helping with the structure of the sites content and helping to make choices about items such as key words and search strings.
 

Conversions Tracking and Performance

 
Whether your sites sells products on line such as an eCommerce site or is simply is an online brochure for your services, traffic from search engines is a top method for lead and sale generation.  The question then becomes how does your website get the most out of the search engines to lead to more sales or what can be termed conversions.  Conversions are items, actions, or events that can be measured.  In some circumstances its simply does a click through lead to a sale, in other situations it can be did a visitor land on a specific page.  Actions such as this can be measured by visitor behavior and when the visitor completed the action or goal the conversion is said to be completed.    
 
Measuring conversion has its place in calculating your return on investment, or basically what are visitor actions and traffic volume worth to your conversion?  For example when the numbers are crunched and we find out that for every 200 visitors that come to your site via a specific key word 10 of them make it a specific page and 1 of them fill out a form, and we further know when 1 person fills out this specific form they turn into a customer.  We can then calculate what the 1 customer is worth and understand the true value of the original 200 visitors that typed in the specific key word.   This helps to understand how to properly budget your spend.  
 

Search Engine Ranking Methods

 
Understanding the Search Algorithm
Search engine uses bots to crawl your website and all of its pages that are available for indexing.  As the crawler or spider makes its way through your site it collects data and indexes the information within its database for future searching.  There are tools available to help increase your sites crawl intervals and documents that you can include in your site structure to help the spiders and crawlers navigate your website.  Sitemaps are embedded within a websites structure as a map or guide to website bots, additional files are also added to disallow specific pages from being crawled and indexed.
 
 

 Removing or Optimizing Duplicate Content

 
You may question why you would not want pages of your website to be indexed or crawled by search engine bots and its simply to avoid your content from being diluted.  What does that mean?  It means that you want to tell the searched engines about your most important pages and your most important content and have that indexed.  If your site has content that is similar the search engines have a difficult time determining what pages are more important or have a higher authority than another.  Many times pages are made public and indexable without the owners knowledge due to settings within their sites design system.  Wix, Squarespace, Weebly, Joomla, and Wordpress all have easy to use feature that sometimes when left on default open your site to several forms of duplicate content. 
 

Increasing Page Authority 

Yet another metric to consider is a pages authority, how old is the domain that you have, how relevant is your specific page to the internet.   That may seem impossible to measure however many firms or software platforms used by the SEO industry come up with their own ways to measure this type of authority.  For example, a page may have a ranking factor if it is linked to by several other sites.  Backlinks or links from other website to yours is a indicator that your website is an authority on a specific topic, most likely linked from the other websites content. 
 

SEO Implementation Strategy

 
If your head is already spinning from information overload its not uncommon, there is no single simple answer to SEO.  We see it as a component of your overall marketing strategy, one that is consistent and continues on for the life of your business or project.  

The WebMaster E Search Engine Optimization Services are broken down into phases, our approach is long term and effective.  

  • SEO Implementation Phase 1 | On Boarding 

  • SEO Implementation Phase 2 | Assessment

  • SEO Implementation Phase 3 | Analysis

  • SEO Implementation Phase 4 | Implementation 

  • SEO Implementation Phase 5 | Bench-marking 

  • SEO Implementation Phase 6 | Maintenance Mode
 

Competitive SEO Research 

 
Within each phase of implementation conducting research will pay dividends throughout the process.  Typical research items are keywords and competitors, however diving in a bit deeper with research on Latent Semantic Indexing (LSI) terms can provide great value on time spent researching.  What is LSI? Simply other key word related to your target key word, for example the keywords "website design" have LSI terms such as local search marketing, seo marketing, and marketing.  These LSI words may not be exact to the term your targeting however they have been proven to be related and can help your overall goal when used in proximity to your specific keyword.
 
In addition to LSI keywords there are also long tail keywords or basically keyword that have more than two words.  Using our example of website design a long tail version of website design might be "looking for a website designer".  There is a number of reasons that a SEO strategy may call for the use of long tail versions of keywords where competition may be extreme and targeting the longer search string could prove to get results. 
 

Website Speed and Performance

 
Yet another ranking indicator is site performance or specifically load time and mobile rendering, and basically that means how fast does your site load and does it look usable on a mobile device.  If the answer to either question is slow or no, then there is work to be done.  A simple test is to run your site through GTmetrix https://gtmetrix.com/ and see where your site stacks up.  Load times below 3 seconds are ok, and considered performing the closer to sub two second load times.  Check out our blog post for more in depth informaiton on SEO and Website Design Speed Tuning.

 
 
 
 


Measuring SEO Results and Bench-marking 

 
How do you know if your SEO is working?  Measure the results against the benchmarks that are set, that sounds easy right?  Well success is relative to a number of items and while there are easy metrics to point out with many SEO "professionals" not all statistics, ranking factors, and site visitor numbers lead directly to your SEO working.  Again back to the strategy, we develop a plan that has measurable results but the strategy can no be based off a single metrics or ranking factor but the overall performance of what we call your online identity. 
  

Online Identity Management 

 
What do you do for a living? Why I am an Online Identity Management consultant, how does that sound? In reality managing your online identity is a major role in SEO.  Again back to ranking factors, there are items that take into consideration your Name, Address, and Phone Number (NAP) consistency to determine your websites validity.  If your business name appears with conflicting information it can actually hurt your search engine ranking in some circumstances. 
 

Make Sense of it all

 
There is a lot to know about SEO and maximizing your online identity and The WebMaster E is here to help.  If you are looking for help with SEO or looking to improve your online presence and identity contact the WebMaster E today for SEO services. 
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