Marketing

Search Engine Optimization (SEO) 

The first step to marketing on the web is to insure your site is properly build and optimized with proper tags and markup that allows search engines to properly search and index your site.   
 

Google AdWords

With Google AdWords an advertising campaign can be started with any type of budget.  Keywords are selected in relation to your sites business or purpose and used when people search Google using the selected keywords.   Your adds will appear around the search results and users will be able to see your add and click through to your website.   
  

Social Media 

Facebook, Linkedin, Twitter, and YouTube have become popular sites marketers are utilizing to increase visibility in many ways.  Leveraging each site can be integrated into your sites full marketing strategy.  

  
Affiliate

Establishing partnerships is another way to further promote your site.  Parnerships with affiliate sites can help generate traffic to your site by rewarding other sites to advertise on your behalf.   Also affilates can exchage rewards for space on your site providing a win-win situaiton. 
 

Newsletter, Mailing List, and Constant Contact

Keeping you user base up to date and informed will help keep in touch with potential customers and visitors.  Providing weekly or monthly contact will keep your site in the minds of your viewers and help bring them back to your site.